In quantitative research, the emphasis is on designing an objective survey that will be valid and collecting a reliable sample that will accurately represent the entire population.
We have extensive quantitative research expertise to develop valid and reliable research studies. When appropriate, we utilize a full range of quantitative multivariate analytical techniques and tools.
We have completed quantitative projects with consumers, prospects, employees, executives, and professionals. Our quantitative work is completed in-person at our client locations, retail stores, airports, shopping centers, entertainment venues, via telephone, by mail, or online.
For quantitative research studies we offer:
- Clarification of scope and objectives
- Determination of methodology
- Sample acquisition and design of sampling plans
- Project management
- Questionnaire development and testing
- Programming online surveys
- Printing, mail fulfillment, shipping, and receiving
- In-person training, briefing, and debriefing sessions
- Data collection
- Data entry and tabulation
- Translation services
- Verbatim response analysis and coding
- Statistical and multi-variant analyses
- Reports and presentations
- Action planning